Simply having a website is not enough . . .
Music fans expect to quickly and easily figure out what you’re about and what you sound like before they make a decision to buy. Here are 7 essential elements every music or band website should have.
1. Sample Tracks
Let them listen. People don’t usually buy music unless they’ve heard it first. This means you should make at least 2 or 3 full-length tracks available to stream. Music videos are also a good way to allow friends and fans to sample your music before they buy. This is also important so that bloggers and journalists can easily listen to your tunes for reviewing purposes.
2. Purchase Options
Believe it or not, your fans want to support you. Make it easy to buy your CDs, MP3s and merch. Give your fans multiple purchase options. Use the CD Baby music store widget and link to iTunes and Amazon so that fans can choose their preferred method.
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3. A Description of Your Music
Give your site visitors an easy way to describe your music and they may just recommend it to a friend using those same terms.
Can you describe your music in just a few sentences? In just a few words? If not, it’s time to start practicing. Ask your friends and fans to write down their own description of your music. Here are some tips on describing your music.
4. A Story
Yep. You read that right. Good stories are engaging. They’re viral. If you can condense the story of your music project into a few action-packed paragraphs, chances are that story will be retold. Here are some tips for crafting your story or Bio.
5. Photos and Video
Show your fans who you are. Take advantage of the brief time that a visitor spends on your site to show them your personality in as many ways as you can.
They say a picture is worth a thousand words. Well, a video is worth a thousand pictures.
Interview your bandmates. Interview yourself. Check out this tutorial on band photography.
And here’s some great advice on creating music videos.
6. Social Media Buttons
Make sure your fans can “like,” “follow” and “share” your content online. This will allow you to further engage with them down the road.
If you are a HostBaby client, make sure to enable your share buttons on your settings page.
7. Event Calendar
I’ll excuse those of you that never play live, but if you play concerts or events–it’s essential that you have an up-to-date concert calendar on your site.
Even if you don’t play live, announcing album release dates and other happenings will make your site appear current and give fans reason to come back to your site.
Do you have all of the above on your website? What do you think is essential content on a musician site? Answer in the comments below.