If you want to succeed in today’s music industry, you need to treat your music as a business. There’s no two ways about it; If you aren’t willing to put in the work to promote and market your music, you may as well give up now. In order to be successful, you need to do what works. And what works right now is getting off your butt and putting the work in to the right places.
In this article we will be looking at the business of music, and why you need to learn this side of things if you want to do well in your music career. Whether you do independent music or you’re signed to a record label, you need to learn what it is that makes people successful, other then their vocals.
Knowledge is power, so read on and see how much of this you can apply to your independent music career today.
Why You Need To Learn The Music Business
So, why do you need to treat music as a business? Simple, because without you carrying out proven marketing and promotion methods for your songs, people won’t even know you exist. And the people who are aware of you, may not take to you as well due to ineffective or inconsistent branding.
Learning the music business involves learning how you promote yourself, how to build connections within the industry, learning various selling tactics, learning how to get gigs, planning out all the steps you need to achieve your goals, and much more. As someone who makes independent music, you haven’t got someone who will do all these things for you. You in effect have to do all the jobs a record label team does on your own.
Why you obviously won’t be able to get the same mass reach as a wealthy record label, it is possible for you to get out there using the right music business strategies.
The bottom line is this: If you learn what business practices work in the music industry and put them into practice, you will greatly increase your chances of doing well with your music. I tell no word of a lie.
Do You Treat Music As A Business?
Ok, so enough about the general advice for everyone who does independent music. Right now, I want you to look at how your music career is going. Ask yourself:
- Are you simply recording songs and putting them out for free, or are you sticking to a set release and revenue generating plan?
- Are you doing gigs as and when they come up, or are you actively seeking out new shows to do?
- Are you sitting at home all day ‘promoting’ your music on social networking websites, or are you working on getting your music mass broadcasted on radio and TV?
If you answered yes to any of the first options, you are not taking your music as a business as much as you could be.
You need to ask yourself how far you want to take your music. If you are simply making music for the fun of it, then carry on doing what you’re doing. It’s a hobby for you, so only make music as and when you want. If however your aim is to make a career from your music, then you need to start re-evaluating how you handle things.